Are you a contractor looking to grow your business? If so, this blog is for you. This post will go over 5 simple tips to help improve your contracting company website and get your construction business, new clients. Most contractors out there don’t put a lot of importance on their website, and website content. We want to show you why it is important, and five simple things you can do to help improve your website traffic and conversion rates so that when customers do visit, they have the highest possible chance of converting into paying clients and you can grow your business.
5 Tips for Contractor’s Website
1. Having a Mobile Friendly Contractor’s Website
A mobile-friendly site is a website that looks and performs great on any mobile device and loads quickly. Why is a mobile friendly website so important? Two things. The first being user experience. More than fifty percent of people are now searching for things on their mobile devices. So if someone goes to your website and is looking around and text is running off the screen, or they have to zoom in because the website shrank everything down to make it fit on mobile, that is not a good user experience and definitely not mobile-friendly. If necessary, enlist a web developer, or web designer because if a user has a bad experience, they are more than likely to bounce out of your website and not visit again. On top of that, having a mobile-friendly website is a ranking factor on Google. So if your website is not mobile-friendly, Google will literally push you down in Googles search rankings. Overall not having a mobile-friendly website greatly reduces your chances of being found.
Another mobile-friendly site factor is loading speed. A fast-loading website is huge. Again, it’s a two-factor issue. In Google’s eyes, if your website hits a threshold of not loading fast enough or is not a responsive website, they are going to push you down in rankings for keywords, and won’t make your site available to be found via random search because you do not offer a good user experience. And to be honest, nobody wants to use a site that loads forever. If you go to a website you can almost guarantee that if the site hasn’t fully loaded in about five seconds, you’re gone.
In the end, you want to give anyone who visits your site the best possible user experience, and we want to develop websites that are Google friendly so we can guarantee that when people search keywords that convert best for our business, we appear in the top rankings.
2. How to Have Clear and Concise Messaging on Your Contractor’s Website
Having a site with clear and concise messaging means your website is acting as a landing page and a sales page in one. Essentially you want someone to come to your site and easily be able to figure out what you offer, the benefits of what you offer, how’s it gonna make their life better and how they can purchase it from you. Although there are other things you may want to include on your homepage you want to make sure you are not straying too far off topic and pushing your website visitors away. This is why it is important to use clear and concise messaging in order to convert more visitors into paying clients.
3. Showcase Successful Past Construction Projects
Most people that visit your website don’t necessarily know you, they haven’t met you in the streets, and they likely haven’t physically seen your work, so they’re going to need to be able to trust that you can deliver the service they need. One great way to build trust with potential customers is through showing your projects, and essentially showing what you do. If I’m looking for a new home and I’m coming to your website, I’m going to want to see that you do new construction. If you’ve got lots of pictures, reviews and testimonials of people saying and showing new homes that you’ve built for them, that’s building trust with website visitors versus if they came to your website looking for new construction information and you only have projects of roofing and siding. Additionally, photos show the quality of your work and can act as a testimonial to the kind of work that you do. If you’re only showing some, or irrelevant projects, visitors could get the impression that you may not offer new construction and could potentially move on to your competitor. You can also include links to your social profiles. You shouldn’t focus too much on social media marketing and social media management (other than keeping business info up to date and accurate) but it is a good way to get content and video/picture proof out there.
4. Providing Social Proof of Your Construction Work
Social proof can be a few different things. Essentially, social proof is happy customer testimonials that can come in the form of a message, picture, video, a review, etc. It is critical that testimonials are displayed prominently on your home page. This goes back to building trust with potential customers and showcasing the work and services that you offer. If someone is visiting your site because they are interested in a new home and they see reviews from other people you have built homes for, they are more likely to convert into a customer. In order to provide these testimonials, some businesses will create fake reviews. Now, fake reviews can be ok as a filler but if your page is full of them it is usually pretty easy to see through. It is important to be careful when using those as to not put off any potential clients. When it comes down to it, the business with good customer testimonials will always appear more desirable. Get a bad review? If you don’t already, implement reputation management and ensure your team is trained on how to rectify any situation with an unhappy customer.
5. Showcasing Contracting Awards and Certifications
Going back to building trust and credibility with website visitors, you can do so by clearly presenting any awards and certifications you may have. This could be anything from showing that you’re CCP licensed, registered with the BBB (better business bureau), or that you’re certified in a specialty field. Aside from building trust with potential customers, verified or trusted links help build trust with Google. When Google (and other search engines) see that you’re a legit site with trusted links, they will boost your ratings and you will show up higher in search listings.
If you found this blog, and these tips helpful go ahead and follow the link below to not only go over your website but your Google My Business listing and all other types of marketing that can help your company grow. Click the link below to get access to this FREE training – we’ll see ya on the other side!