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Register for our FREE Contractor Marketing training here
It’s the first of the year and here at DIY Contractor Marketing we know a lot of you out there have big growth goals that you want to hit and we want to give you the knowledge you need to help you reach those goals. In this blog were going to give you growth hacks that you can implement in your business in 2019 for explosive business and customer growth.
First, you want to start by improving what you already have – a website. If you don’t have a website, you need to get one ASAP- check out the rest of our website for help on this. First and foremost you are going to want to improve your website conversion rate. When going through your own website try to act as though you are a potential customer seeing it for the first time. Go through with a fine-toothed comb and ask yourself “If I knew nothing about myself, would I convert?”
Here are some quick tips on how to get someone to convert faster and grow your business:
Typically, if a website takes longer than 5 seconds to load consumers will bounce out of your website. If you reflect on your internet searches we’re sure you can recognize this. A fast loading speed is critical in keeping potential customers on your site. Aside from that, website load speed is a ranking factor for Google. If your page loads slowly and isn’t seen as user-friendly, you will get knocked down in Google’s search results.
A lot of businesses in their home-page have a lot of jumbled messaging. They may have blog posts and other things, but what you really want to have on your site is clear and concise messaging- especially on your home page. Your home page should act as a big sales page. Essentially it should have three things: what you offer, how’s it going to make your customers life better, and how can they purchase it. As for a call to action, nothing is worse than when you’re comparing competitors and you find one you really like and they don’t have a clear call to action. Either they don’t have one, don’t have one that can be found easily, or it is a small phone number or inquiry form hidden in a corner somewhere. If you want to convert customers you need to make your call to action clear and in plain sight. Ideally, you will have 2-3 call to action buttons placed strategically in different places on your site. This includes placing a clear call to action at the bottom of every blog post and miscellaneous site pages.
Now, a lot of you out there may be resistant about doing this. Networking is truly one of the best ways to grow your business quickly. Of all the online marketing we’ve done for clients, if someone had to grow their business today or very quickly, one of the best things they can do is just get out in the public. A lot of times what a potential customer needs in order to do business with you is they need to know they can trust you. Establishing that relationship purely via the internet can be very challenging. Some examples of the networking groups you could engage in are your local chamber of commerce, BNI (Business Network International), your local rotary or simply going to a website like meetup.com and searching for your industry or industries that are similar. You could potentially get clients from these when you get out there and meet people, give out your business card, etc.
When was the last time you Googled your business? If you haven’t done that before, then as soon as you’re done reading this blog Google yourself and you may find something that you didn’t know is stopping customers from converting. An example of this could be that there’s a fake fraud report, maybe someone went to an obscure home service site that you didn’t set up and then left you a one star review, or maybe you haven’t paid attention to your Google Business listing and you’ve got negative reviews piled up, or you haven’t responded to negative reviews in an attempt to eradicate them. So really you need to be guarding your online reputation. Take a look at it and see what you can do to try and improve it in any way possible.
One of our favorite hacks to share with contractors is how to use online tools to try to streamline the sales process. If you really want to grow your business, it’s not gonna work to just have contracts written here and there and occasionally get them signed. You need an actual checklist and process to get these contracts to the client, get them signed, billed, and their balance paid. You then need to get all of that info into QuickBooks and organized for the tax man at the end of the year. One of our favorite online tools is a thing called PandaDoc. PandaDoc is an online document program that you can create agreements and contracts for different clients on. It works great and keeps everything available to you at all times. Another company favorite is FreshBooks. A lot of our billing goes through FreshBooks – it covers everything that you need for the billing processes, follow-ups, automatic billing, and more. You can also integrate FreshBooks with QuickBooks to really streamline the whole process. So you’ve got PandaDoc where your client will actually receive/view the agreement. You send that to the client via email, they sign it and you get a notification back saying the contract was viewed/signed and you automatically have it in your possession. One of the best parts of this process is it reduces the chances of losing a piece of paper causing you to look bad and scrambling to find/get the info needed to move forward.
The reason that local ads work so well is that you can really dial in on who your potential customer base is. There are a lot of different ways you can identify/pick your target audience, but to keep it simple we’ll say this – if you went out there and really thought about who you’re doing the most business with, you could narrow it down into a pretty small range. It is probably people that are anywhere from 35 to 70 years old, and likely someone that lives within five miles of where you do business. Essentially you figure out who your customer is, the geography they’re coming from and then you run a Facebook ad, a Google PPC ad, or even a website banner ad to the specific group of people. What’s so powerful about a targeted campaign is your ad spend is a lot lower. Because you have narrowed down, and know who your target market is, you’re not just advertising to everyone. Your advertising to a specific person that has the highest chance of converting to a potential customer.
For more info on how to grow your Contracting business click here
Are you a contractor looking to grow your business? If so, this blog is for you. This post will go over 5 simple tips to help improve your contracting company website and get your construction business, new clients. Most contractors out there don’t put a lot of importance on their website, and website content. We want to show you why it is important, and five simple things you can do to help improve your website traffic and conversion rates so that when customers do visit, they have the highest possible chance of converting into paying clients and you can grow your business.
A mobile-friendly site is a website that looks and performs great on any mobile device and loads quickly. Why is a mobile friendly website so important? Two things. The first being user experience. More than fifty percent of people are now searching for things on their mobile devices. So if someone goes to your website and is looking around and text is running off the screen, or they have to zoom in because the website shrank everything down to make it fit on mobile, that is not a good user experience and definitely not mobile-friendly. If necessary, enlist a web developer, or web designer because if a user has a bad experience, they are more than likely to bounce out of your website and not visit again. On top of that, having a mobile-friendly website is a ranking factor on Google. So if your website is not mobile-friendly, Google will literally push you down in Googles search rankings. Overall not having a mobile-friendly website greatly reduces your chances of being found.
Another mobile-friendly site factor is loading speed. A fast-loading website is huge. Again, it’s a two-factor issue. In Google’s eyes, if your website hits a threshold of not loading fast enough or is not a responsive website, they are going to push you down in rankings for keywords, and won’t make your site available to be found via random search because you do not offer a good user experience. And to be honest, nobody wants to use a site that loads forever. If you go to a website you can almost guarantee that if the site hasn’t fully loaded in about five seconds, you’re gone.
In the end, you want to give anyone who visits your site the best possible user experience, and we want to develop websites that are Google friendly so we can guarantee that when people search keywords that convert best for our business, we appear in the top rankings.
Having a site with clear and concise messaging means your website is acting as a landing page and a sales page in one. Essentially you want someone to come to your site and easily be able to figure out what you offer, the benefits of what you offer, how’s it gonna make their life better and how they can purchase it from you. Although there are other things you may want to include on your homepage you want to make sure you are not straying too far off topic and pushing your website visitors away. This is why it is important to use clear and concise messaging in order to convert more visitors into paying clients.
Most people that visit your website don’t necessarily know you, they haven’t met you in the streets, and they likely haven’t physically seen your work, so they’re going to need to be able to trust that you can deliver the service they need. One great way to build trust with potential customers is through showing your projects, and essentially showing what you do. If I’m looking for a new home and I’m coming to your website, I’m going to want to see that you do new construction. If you’ve got lots of pictures, reviews and testimonials of people saying and showing new homes that you’ve built for them, that’s building trust with website visitors versus if they came to your website looking for new construction information and you only have projects of roofing and siding. Additionally, photos show the quality of your work and can act as a testimonial to the kind of work that you do. If you’re only showing some, or irrelevant projects, visitors could get the impression that you may not offer new construction and could potentially move on to your competitor. You can also include links to your social profiles. You shouldn’t focus too much on social media marketing and social media management (other than keeping business info up to date and accurate) but it is a good way to get content and video/picture proof out there.
Social proof can be a few different things. Essentially, social proof is happy customer testimonials that can come in the form of a message, picture, video, a review, etc. It is critical that testimonials are displayed prominently on your home page. This goes back to building trust with potential customers and showcasing the work and services that you offer. If someone is visiting your site because they are interested in a new home and they see reviews from other people you have built homes for, they are more likely to convert into a customer. In order to provide these testimonials, some businesses will create fake reviews. Now, fake reviews can be ok as a filler but if your page is full of them it is usually pretty easy to see through. It is important to be careful when using those as to not put off any potential clients. When it comes down to it, the business with good customer testimonials will always appear more desirable. Get a bad review? If you don’t already, implement reputation management and ensure your team is trained on how to rectify any situation with an unhappy customer.
Going back to building trust and credibility with website visitors, you can do so by clearly presenting any awards and certifications you may have. This could be anything from showing that you’re CCP licensed, registered with the BBB (better business bureau), or that you’re certified in a specialty field. Aside from building trust with potential customers, verified or trusted links help build trust with Google. When Google (and other search engines) see that you’re a legit site with trusted links, they will boost your ratings and you will show up higher in search listings.
If you found this blog, and these tips helpful go ahead and follow the link below to not only go over your website but your Google My Business listing and all other types of marketing that can help your company grow. Click the link below to get access to this FREE training – we’ll see ya on the other side!